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2008
Artist Projects
Created a platform for artists to share their work via product as canvas

2008
Ambassadors
Partnerships with influencers within the creative class

2011
Camera Collection
Introducing carry solutions for creatives who camera

2012
Tech-optimized Travel
First line of travel solutions centered on technology

2014
ICON Pack
The latest evolution of the original tech-optimized backpack

2014
Action Camera
Camera line expands into an emerging market

2014
TENSAERLITE Protection Technology
Introduced te ultimate lightweight impact absorption

2015
Ecoya Collection
A new material story focused on saving water begins to spread across product categories

2016
Luggage
The product line expands into solutions designed to extend our user's mobility

1997
Founded
Beginnings in San Fransisco

2001
Nylon Backpack
The first tech-optimized backpack dedicated to the Mac

2002
iPod Leather Sleeve
First case for the original iPod

2002
DC Skatebag
Pioneering the collaboration between tech and lifestyle

2004
Dual Power Charger
Introduction of power solutions for mobile devices

2005
Neoprene Sleeve
Debut of the classic sleeve for MacBook

2005
Apple Exclusives
Ongoing partnership on special projects for global flagship store openings

2007
Guitar Bags
Expansion into products centered on music and the Mac

2007
iPhone
First line of protective solutions for the original iPhone
